Meet the newest addition to our award-winning deodorant collection: a baking soda-free natural deodorant designed with the most sensitive skin in mind. Made with a high-performing, skin-soothing blend of magnesium from dead sea salts, tallow from grass-fed cows and organic arrowroot powder to deliver all-day odor protection while protecting delicate skin. This gentle formula is fortified with activated charcoal for added detoxification + deodorizing without irritation.
Reduces body odor
Powerfully detoxifies
Antibacterial + antimicrobial
Soothes irritation
Formulated for sensitive skin
Non-toxic, refreshing aroma
Good For
Organic Arrowroot Powder, Organic Coconut Oil, Magnesium Hydroxide from Dead Sea Salts, Tallow from 100% Grass-Fed Cows, Organic Beeswax, Magnesium Carbonate Hydroxide from Dead Sea Salts, Non-nano Zinc Oxide, Kaolin Clay, Activated Charcoal, Essential Oils of Organic Eucalyptus and Organic Peppermint, Non-GMO Vitamin E
Overall rating: 4.423372 / 5 from 522 reviews.
The deodorant's fabric feels smooth and easy to apply without being sticky or heavy. Its gentle formula doesn't irritate sensitive skin and effectively reduces odors. The clean ingredients, including activated charcoal, provide all-day freshness and protection.
Review topics: ["size","results","quality","issues","feels","skin","packaging","smells","texture","ingredients","irritation","shipping","formula","husband","sensation","deodorant","residue","consistency","fragrance","works","breakouts","protection","clothes","baking soda","redness","alternative","pores","rash","coverage","oil"].
"Have had the worst luck with all of my favorite deodorants causing a skin reaction this year. Found out I have a baking soda sensitivity, I was nervous to try this product because baking soda was the only thing that kept me smell and sweat free. But so glad I went the charcoal and magnesium route here! No crazy reactions 2 months in!! And armpits smell amazing and dry at the end of the day!"
"I was using primally pure deodorants for a few years and loved them and then I started breaking out under my armpits, horrible flakey rash. I had no idea what it was from and then I went down. a rabbit hole and realized it's prob the baking soda in the deodorant. To my excitement, I saw this one without baking soda and ordered it in August and have been using every day, no RASH! So so happy!! I love the charcoal but will also try the other one next time!"
"I love this stuff and have been using the Charcoal years. This is my first time trying out baking soda free."
"I have been looking for a natural deodorant without baking soda, and this is a winner. The other options from Primally Pure created irritation, however this one is perfect!"
"Best deodorant ever! I’m so glad they made a baking-soda-free version because my husband is chemically reactive and had reactions to other deodorants. He has had zero reactions to this one. And it actually works amazingly well! I honestly can’t remember the last time he smelled even a little stinky—even after cardio and strength training. This deodorant is a total game changer!"
"As someone with a baking soda allergy, so far this is the best deodorant I've tried across all categories. It doesn't smell much like charcoal; and more like the other oils listed. I personally love it. However, I agree with other reviews that this one is a little stiffer and less creamy to put on compared to the other deodorants that use baking soda. I hope they come out with a baking-soda-free blue tansy or lavender soon. I love to switch things up."
"This is hands down the best natural deodorant I’ve ever used! Smells great and works all day. 10/10 recommend!!"
"Effective for body odor even on 100 degree days in the Midwest. Occasionally have to reapply but 90% of the time the morning application lasts throughout the day. No itching or rash. It’s a little sticky/thick when applying but that’s a small inconvenience compared to the overall effectiveness of the product. This was the first product I’ve found that doesn’t make me itch or get a rash flare up."
"Finally, and I mean FINALLY - a natural deodorant that checks ALL of the boxes: applies easily, smells great, keeps BO at bay! Where have you BEEN all my life?!"
"I’m really sensitive to fragrance postpartum and couldn’t stand the smell of my husbands deoderant. Got this for him and it is a game changer! It smells great without being overpowering or artificial. No other natural deoderant have worked for him. Will definitely keep buying for him!"
the pure promise
We use nature’s most precious elements and nothing more.
From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.
Handcrafted with love in sunny southern California.
If you’re not 100% satisfied, we’ll give you your money back.
